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Your business,
in sharper focus.

See which customers, products and trading patterns need a closer look. Start with the evidence. Choose your next move. Free to use. Always included with Porosi.

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Your attention, in the right place.
Illustrative workspace
Customer change

The Red Lion is 12 days beyond its expected order window

Strong history
Observed
20 days
Expected
6–8 days
Difference
+12 days
Observed
Expected
Suggested next step

Review recent orders, then decide whether a member of staff should contact the customer.

Illustrative evidenceNothing is sent automatically

Illustrative data, not a live account. Select a signal to explore its evidence.

Better questions. More useful conversations.

A CLOSER LOOK

Go beyond
the headline
number.

A change becomes useful when you can see the customer, the product and the trading history behind it.

Explore the example
Customer relationships

A regular customer.
An unusual silence.

Spot missed expected orders and changes in buying patterns. Review the history before deciding whether to get in touch.

A customer’s usual rhythmIllustrative weekly pattern
  1. Week 1Ordered
  2. Week 2Ordered
  3. Week 3Ordered
  4. Week 4Check in

Check the latest orders, delivery dates and account context.

A useful starting point for a customer conversation.

Products & demand

The lines that grow.
The lines that get left out.

See product and category gainers or losers. Look closer at changing quantities and the products regular customers have stopped buying.

Product demandIllustrative comparison
TomatoesGrowing
PotatoesSlowing
Fresh basilSteady

Compare with each product’s own eligible history.

Context for buying, availability and account reviews.

Margin & operations

Bring the pressure
into view.

Explore revenue and margin, workload and fulfilment, stock pressure, and channel and Sense signals where the data is ready.

Before you act
Check the period
Are you comparing equivalent trading windows?
Check the source
Are quantities, prices and costs complete?
Add the context
Did availability or a customer’s plans change?

Know what deserves investigation before changing course.

FROM SIGNAL TO DECISION

A useful signal
comes with a reason.

01 / The observation

What changed?

The actual value or behaviour that brought this customer, product or period into view.

02 / The comparison

Compared with what?

The expected range, relevant history and comparison window behind the signal.

03 / Your judgement

What happens next?

Review the underlying records, bring your business context and choose an appropriate follow-up.

Intelligence with context.
Decisions with your team.

Your own trading patterns
Insights uses your business’s eligible history. Another supplier’s data is never your benchmark.
Evidence before action
A signal can be incomplete or out of date. It highlights a change; it cannot prove its cause.
Your team stays in control
No customer messages, price changes or purchases happen automatically because a signal appears.

A clearer view.
A few useful answers.

What Insights can show, who can see it and how to read a signal. Read the current capabilities.

Talk to the Porosi team
Is Insights free to use?

Yes. Insights is free to use and always included in every Porosi plan, with no separate Insights subscription or add-on fee. Staff need the appropriate permissions, and each signal needs sufficient reliable history and costs where relevant.

What can Porosi Insights show my team?

Insights can highlight meaningful changes in customer ordering, product demand, revenue, margin, order intake, fulfilment, inventory and workload where there is enough reliable history. The visible signals depend on your data and feature availability.

Does Insights contact customers automatically?

No. Insights may suggest a staff action, but a person reviews the evidence and decides what to do. Nothing is sent automatically to customers.

Can an insight be wrong?

Yes. A signal can be incomplete, out of date or affected by unusual data. Verify the underlying orders, products, quantities, costs and dates before making a decision.

How does Porosi decide what is unusual?

Porosi compares an eligible customer, product or operational series with its own history and normal range. It checks data readiness and the size of the change before showing a signal, with actual and expected values and comparison periods.

Does Porosi compare my business with other suppliers?

No. Insights uses your business’s own records and does not expose another supplier’s customers, products, sales or margins as a benchmark.

Who can see Insights?

Insights is for authorised supplier staff with Reports permission. Warehouse restrictions still apply. Customers do not see your supplier Insights. We configure access during onboarding; the signals available depend on the reliable data your business has.

SEE YOUR NEXT OPPORTUNITY

Turn a change
into a better conversation.

See how Insights brings the evidence into focus for your team.

Book a demo