Trade accounts
Customer access and pricing belong to the account, not a one-size-fits-all storefront.
Wholesale ecommerce platform
A wholesale ecommerce platform for supplier-owned trade ordering.
Porosi gives suppliers a wholesale ecommerce platform that behaves like a trade ordering system, not a retail storefront. Buyers get branded app and web ordering, while the supplier controls account pricing, product visibility and the workflow behind submitted orders.
Ecommerce vs wholesale
Wholesale ecommerce needs account context before checkout.
Retail ecommerce optimises anonymous discovery and conversion. Wholesale ecommerce has a different job: known customers need the right products, prices, order history, delivery expectations and supplier support. Porosi is designed around that supplier-owned trade relationship.
Repeat orders
Wholesale buyers often reorder known products rather than browse like consumers.
App and web
Mobile and desktop buyers can use the channel that fits the order size and setting.
Supplier workflow
Orders still need review, fulfilment and finance handoff after checkout.
Comparison
Do not choose wholesale ecommerce on catalogue pages alone.
Retail ecommerce platform
Porosi wholesale ecommerce
Customer type
Who places orders.
Anonymous shoppers
Designed for public product browsing and individual checkout.
Known trade buyers
Built around customer accounts, repeat buying and supplier relationships.
Pricing
What buyers see.
Public price logic
Wholesale pricing may need plugins or manual workarounds.
Account-aware ordering
Pricing, products and order history can be planned around the customer account.
Operations
What staff do next.
Checkout first
The platform can stop once the customer submits the basket.
Workflow first
The supplier dashboard and finance handoff are part of the buying decision.
Related platform pages
Use Porosi where ecommerce has to support wholesale operations.
01
B2B ordering platform
For the broader platform decision around app, web and supplier workflow.
02
Supplier ordering portal
For desktop buyers and office purchasing teams that need account-aware web ordering.
03
White-label ordering app
For suppliers who want the customer-facing experience under their own brand.
Implementation detail
Wholesale ecommerce succeeds when customers trust the account view.
Customers will only move away from calls and messages when the ecommerce experience feels reliable. That means products are easy to find, prices are believable, basket review is clear, previous orders are visible and the supplier team can answer questions when something changes. Porosi focuses on the trade ordering layer that supports that trust.
Evaluation model
A wholesale ecommerce platform should be checked against account operations.
When suppliers compare ecommerce platforms, the decision should not stop at catalogue design, checkout fields or payment options. A wholesaler needs to know whether existing customers can order from their real account, whether sales and office staff can still support them, whether repeat buying is faster and whether the submitted order becomes a useful operational record. Those questions are where a generic ecommerce build often becomes expensive.
Use customer examples during evaluation. Ask the platform to show a regular buyer with negotiated pricing, a customer that usually orders the same basket, a buyer who needs a desktop view, a mobile-first buyer and an internal user checking the order after submission. The platform should make each path feel connected, not like separate storefront, app and admin projects.
01
Account readiness
Prepare customer names, contacts, product access and pricing rules before inviting buyers into the ecommerce experience.
02
Ordering continuity
Check whether app orders, web orders and supplier dashboard records stay aligned as customers switch channels.
03
Launch measurement
Track which customers are ordering digitally, which still need support and which accounts create the biggest admin saving.
FAQ
Wholesale ecommerce platform questions.
What is a wholesale ecommerce platform?
A wholesale ecommerce platform lets trade customers order from a supplier online, usually with account access, customer-specific pricing, repeat ordering and operational tools behind the order.
Is Porosi a retail ecommerce platform?
No. Porosi is focused on wholesale and food supplier ordering, where known trade accounts, repeat orders and supplier workflow matter more than anonymous retail browsing.
Does wholesale ecommerce need a mobile app?
Many suppliers benefit from both app and web ordering. Mobile helps quick repeat ordering, while web ordering supports larger baskets and office purchasing.
Can Porosi support supplier branding?
Yes. Porosi is designed around supplier-owned branded ordering across mobile and web.
How should we compare wholesale ecommerce platforms?
Compare account pricing, buyer adoption, supplier brand control, order history, app and web coverage, operational handoff and implementation support.
Wholesale ecommerce under your brand
See whether Porosi fits your trade ordering workflow.
Bring your customer account structure, product list, pricing rules and current ordering channels.