Start with one buyer
Use a real customer that already orders repeatedly and has a reason to stop calling, emailing or sending WhatsApp lists.
Online Customer Ordering Portal for Wholesalers
Give approved customers an online ordering portal for office-led baskets.
Support browser ordering for customers who build larger or shared orders, with account products, agreed prices and order history connected to review.
Example order
Online customer portal flow
-
01
Customer logs in
-
02
Account products shown
-
03
Order history checked
-
04
Supplier review follows
Real Porosi product screens. Customers can order on iOS, Android or the web, and submitted orders appear in the supplier dashboard for review.
App route
A portal must support buyers who do not always order from the app.
Online customer ordering portals work best when they share account rules with the app and feed the same supplier dashboard instead of creating a second workflow.
Load customer details
Check products, favourites, price list, delivery notes, users and order history before rollout.
Check web fallback
Confirm office-led buyers can use the browser route without splitting the order record from mobile users.
Follow staff review
Inspect what the order desk sees before fulfilment, delivery planning or finance work starts.
One order, two perspectives
The app only matters if customers use it and staff trust what arrives.
A buyer builds the order from the products, prices and history available to their account. When they press submit, browser customer login, account products, agreed prices and order history stay with the order, so the supplier can check it without retyping a call, email or message.
Customer side
Trade buyers need
- A browser route for office-led customer orders.
- Approved account products, prices and history.
- Delivery notes and support questions attached before review.
Supplier side
Supplier teams need
- Submitted orders with products, quantities, notes, customer and delivery details attached.
- A review step for changed lines, exceptions and account questions before picking, delivery or invoicing depends on the order.
- A rollout plan that measures real adoption instead of assuming downloads equal changed ordering habits.
What the supplier receives
What matters in app ordering: habit change and order quality.
The supplier team receives one order record with browser customer login, account products, agreed prices and order history. Staff can check exceptions before picking, delivery or invoice preparation begins.
Buyer habit
Manual channels
Customers default to phone, WhatsApp, email or spreadsheets when the order is urgent.
Supplier-owned app
Customers repeat usual products under the supplier brand with web fallback when needed.
Account control
Generic checkout
Products, prices and users need cleanup after submission.
Account-aware route
Catalogue, price list, delivery notes and customer roles are attached before review.
Operations
Unstructured order
Staff still interpret shorthand before picking, delivery or invoice work.
Reviewed order
The dashboard gives staff cleaner detail before the order moves downstream.
Rollout
Launch the app with accounts that reveal adoption risk.
Use a small group that includes fast mobile buyers, office-led buyers and one messy manual-order account.
Invite likely adopters
Start with customers that order often enough for favourites and order history to matter.
Watch support questions
Track login confusion, missing products, price questions, delivery notes and manual-channel fallback.
Score order quality
Compare calls avoided, corrections, repeat app orders, web orders and staff review time after the first wave.
FAQ
Frequently asked questions about Online Customer Ordering Portal for Wholesalers
How would Online Customer Ordering Portal for Wholesalers work for a regular customer?
Online customer ordering portals work best when they share account rules with the app and feed the same supplier dashboard instead of creating a second workflow.
What can buyers do with online customer portal?
A browser route for office-led customer orders. Approved account products, prices and history.
What does the supplier team receive from online customer portal?
Submitted orders with products, quantities, notes, customer and delivery details attached. A review step for changed lines, exceptions and account questions before picking, delivery or invoicing depends on the order.
How does Porosi start a rollout?
Use a small group that includes fast mobile buyers, office-led buyers and one messy manual-order account.
See it with your own accounts
Check an online customer portal with one real account.
Use one current customer account, usual products, account prices, delivery notes and a recent awkward order to show the app against real work.