Build around eligible buyers
Use account groups, product access and pricing before exposing campaign products.
B2B campaigns
Run B2B wholesale campaigns from account and ordering context.
B2B wholesale campaigns software for supplier-owned ordering. Plan customer-group campaigns around products, prices, availability and repeat ordering behaviour rather than detached marketing lists. Porosi helps B2B wholesalers creating customer-group campaigns around products customers can actually buy move repeat trade orders into a branded customer app and web portal while keeping product access, account pricing and order review under supplier control.
Workflow scene
B2B campaign ordering board
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01
Customer group reviewed
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02
Campaign products selected
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03
Ordering signal checked
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04
Order impact reviewed
See customer groups, campaign products, product availability, personalised prices, app and web ordering, order behaviour and supplier review working against your products, prices and customer ordering habits.
Campaign route
Make campaigns accountable to real wholesale order behaviour.
B2B wholesale campaigns should be customer-group aware, product-aware and tied to real ordering behaviour before suppliers measure impact. Porosi is not a consumer ad platform, bulk email tool or marketing automation suite; campaigns stay connected to account-aware ordering and supplier review.
Porosi is not a consumer takeaway marketplace. It is a white-label ordering platform for suppliers that need customer-specific pricing, repeat order history, app and web continuity, and dashboard workflows that the supplier team can operate every day.
Match products to behaviour
Choose campaign lines based on favourites, order history and supplier goals.
Keep availability practical
Avoid promoting products without context for stock, cut-offs or delivery expectations.
Review campaign impact
Measure whether campaigns lead to cleaner orders, adoption or useful account follow-up.
Two-sided adoption
B2B campaigns need order evidence before campaign volume.
Porosi is not a consumer ad platform, bulk email tool or marketing automation suite; it helps suppliers keep campaigns close to account-aware ordering and reviewed order outcomes. For sales leaders, account managers, supplier owners, marketing teams, customer service staff and trade buyers, Porosi keeps familiar products, usual quantities, customer prices and delivery detail in the ordering experience. For the supplier team, orders arrive in a form that is easier to review than a message thread or handwritten note.
Trade buyers need
- Campaign products that fit their range and pricing.
- Clear availability, pack and delivery context.
- A route to order without leaving the supplier workflow.
Supplier teams need
- Customer groups based on account rules and ordering behaviour.
- Campaign orders visible in normal review.
- Signals for sales follow-up without overclaiming automation.
Decision proof
Compare B2B wholesale campaigns by customer-group fit.
Audience
Marketing list
Accounts may not be eligible or interested.
Customer group
Campaigns reflect product access and buying habits.
Product fit
Generic offer
Offers can create wrong-range questions.
Order-aware product
Lines match account context, favourites and availability.
Outcome
Campaign report
Volume can look good without operational value.
Order evidence
Teams review basket quality and follow-up needs.
Launch plan
Pilot campaigns with one product group and one buyer segment.
Bring real customer examples into the demo so you can see Porosi against your actual products, accounts and staff workflow. Keep the first campaign narrow enough that staff can inspect customer fit, order quality and support load.
A practical rollout for B2B wholesalers creating customer-group campaigns around products customers can actually buy starts with customer groups, campaign products, product availability, personalised prices, app and web ordering, order behaviour and supplier review and the customers most likely to adopt first. That gives your team a clear launch path before every live account starts ordering online.
Choose the segment
Pick customers with clear product access and order history.
Select campaign lines
Use products that match the segment and current availability context.
Review the order evidence
Check orders, questions and manual follow-up before expanding.
Related pages
Build topical depth around this ordering decision.
FAQ
B2B Wholesale Campaigns Software questions.
What makes Porosi useful for B2B wholesalers creating customer-group campaigns around products customers can actually buy?
Porosi gives B2B wholesalers creating customer-group campaigns around products customers can actually buy a supplier-owned route for app and web ordering. It supports customer groups, campaign products, product availability, personalised prices, app and web ordering, order behaviour and supplier review, while keeping orders attached to account context and supplier dashboard review.
Is Porosi a takeaway marketplace or consumer ordering app?
Porosi is not a consumer takeaway marketplace. It is built for wholesale suppliers that sell to trade customer accounts and need ordering under their own brand.
Can customers use both app and web ordering?
Yes. Sales leaders, account managers, supplier owners, marketing teams, customer service staff and trade buyers can use the route that fits the order, whether that is a branded mobile app for quick repeat buying or a web portal for larger desktop orders.
What makes a Porosi demo useful?
Bring real products, prices, delivery notes, usual order history and the customer accounts you want to move online first. That lets the demo show how Porosi fits your wholesale operation, not a generic sample catalogue.
Does Porosi replace every manual order channel immediately?
No. A production rollout usually moves routine repeat orders online first, then leaves staff free to handle exceptions, customer service, substitutions and complex account questions.
Supplier-owned rollout
Plan a B2B wholesale campaign from ordering evidence.
Bring customer groups, campaign products, prices and recent ordering behaviour so the campaign can be grounded in real demand.