Start with customer groups
Shape product visibility around accounts, buying habits and ranges customers can actually order.
Wholesale marketing
Put wholesale marketing where customers already order.
Wholesale marketing software for supplier-owned ordering channels. Use supplier-owned app and web ordering to surface specials, featured products, customer-group campaigns and account-aware prices. Porosi helps food and beverage wholesalers promoting products inside app and web ordering move repeat trade orders into a branded customer app and web portal while keeping product access, account pricing and order review under supplier control.
Workflow scene
Wholesale marketing order route
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01
Customer group selected
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02
Featured products surfaced
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03
Account prices checked
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04
Order review stays visible
See customer-group campaigns, supplier specials, featured products, favourites, account prices, product visibility, app and web ordering and staff review working against your products, prices and customer ordering habits.
Marketing route
Make product visibility part of the ordering workflow.
Wholesale marketing software should put specials, product visibility and customer-group campaigns inside the ordering route instead of pushing detached campaign noise. Porosi is not a consumer ad platform, bulk email tool or marketing automation suite; it keeps marketing close to approved trade accounts and reviewable order behaviour.
Porosi is not a consumer takeaway marketplace. It is a white-label ordering platform for suppliers that need customer-specific pricing, repeat order history, app and web continuity, and dashboard workflows that the supplier team can operate every day.
Promote inside ordering
Place specials and featured products near favourites, repeat baskets and private catalogues.
Keep account rules intact
Respect customer-specific pricing, product access and delivery context before orders move downstream.
Measure order behaviour
Review whether campaigns create useful demand or extra order desk questions.
Two-sided adoption
Wholesale marketing works best when it helps customers buy the right products.
Porosi is not a consumer ad platform, bulk email tool or marketing automation suite; it keeps wholesale marketing tied to approved accounts, ordering context and supplier review. For supplier owners, sales leaders, account managers, marketing teams, order desk leads and regular trade customers, Porosi keeps familiar products, usual quantities, customer prices and delivery detail in the ordering experience. For the supplier team, orders arrive in a form that is easier to review than a message thread or handwritten note.
Trade customers need
- Relevant specials and featured products inside their ordering route.
- Prices and availability context they can trust.
- A supplier-owned experience instead of generic advertising noise.
Supplier teams need
- Promotions that respect account rules.
- Campaign outcomes visible through order behaviour.
- Staff review before fulfilment and finance depend on the order.
Decision proof
Compare wholesale marketing by ordering fit.
Placement
Detached campaign
Customers may miss the offer or ask whether it applies.
Ordering route
Offers appear where approved accounts already buy.
Targeting
Generic audience
Wrong products create follow-up work.
Customer groups
Campaigns reflect ranges, pricing and ordering habits.
Measurement
Campaign clicks
Clicks do not prove useful wholesale demand.
Order behaviour
Teams inspect whether promotions turn into clean reviewed orders.
Launch plan
Pilot marketing with customer groups that already reorder.
Bring real customer examples into the demo so you can see Porosi against your actual products, accounts and staff workflow. Use products, specials and account groups where ordering behaviour can be reviewed after launch.
A practical rollout for food and beverage wholesalers promoting products inside app and web ordering starts with customer-group campaigns, supplier specials, featured products, favourites, account prices, product visibility, app and web ordering and staff review and the customers most likely to adopt first. That gives your team a clear launch path before every live account starts ordering online.
Choose account groups
Separate frequent buyers, dormant customers and customers still using manual channels.
Pick featured products
Use items that fit each account group and pricing rule.
Review order impact
Check whether promoted products create clean demand or avoidable questions.
Related pages
Build topical depth around this ordering decision.
FAQ
Wholesale Marketing Software for Supplier Ordering questions.
What makes Porosi useful for food and beverage wholesalers promoting products inside app and web ordering?
Porosi gives food and beverage wholesalers promoting products inside app and web ordering a supplier-owned route for app and web ordering. It supports customer-group campaigns, supplier specials, featured products, favourites, account prices, product visibility, app and web ordering and staff review, while keeping orders attached to account context and supplier dashboard review.
Is Porosi a takeaway marketplace or consumer ordering app?
Porosi is not a consumer takeaway marketplace. It is built for wholesale suppliers that sell to trade customer accounts and need ordering under their own brand.
Can customers use both app and web ordering?
Yes. Supplier owners, sales leaders, account managers, marketing teams, order desk leads and regular trade customers can use the route that fits the order, whether that is a branded mobile app for quick repeat buying or a web portal for larger desktop orders.
What makes a Porosi demo useful?
Bring real products, prices, delivery notes, usual order history and the customer accounts you want to move online first. That lets the demo show how Porosi fits your wholesale operation, not a generic sample catalogue.
Does Porosi replace every manual order channel immediately?
No. A production rollout usually moves routine repeat orders online first, then leaves staff free to handle exceptions, customer service, substitutions and complex account questions.
Supplier-owned rollout
Map wholesale marketing around your current ordering routes.
Bring customer groups, specials, featured products and recent order examples so the campaign stays tied to ordering evidence.