Start with customer groups
Shape product visibility around accounts, buying habits and ranges customers can actually order.
Wholesale Marketing Software for Supplier Ordering
Put wholesale marketing where customers already order.
Use supplier-owned app and web ordering to surface specials, featured products, customer-group campaigns and account-aware prices.
Example order
Wholesale marketing order route
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01
Customer group selected
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02
Featured products surfaced
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03
Account prices checked
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04
Order review stays visible
Real Porosi product screens. Customers can order on iOS, Android or the web, and submitted orders appear in the supplier dashboard for review.
Marketing route
Make product visibility part of the ordering workflow.
Porosi is not a consumer ad platform, bulk email tool or marketing automation suite; it keeps marketing close to approved trade accounts and reviewable order behaviour.
Promote inside ordering
Place specials and featured products near favourites, repeat baskets and private catalogues.
Keep account rules intact
Respect customer-specific pricing, product access and delivery details before orders move downstream.
Measure order behaviour
Review whether campaigns create useful demand or extra order desk questions.
One order, two perspectives
Wholesale marketing works best when it helps customers buy the right products.
A buyer builds the order from the products, prices and history available to their account. When they press submit, customer-group campaigns, supplier specials, featured products and favourites stay with the order, so the supplier can check it without retyping a call, email or message.
Customer side
Trade customers need
- Relevant specials and featured products inside their ordering route.
- Prices and availability context they can trust.
- A supplier-owned experience instead of generic advertising noise.
Supplier side
Supplier teams need
- Promotions that respect account rules.
- Campaign outcomes visible through order behaviour.
- Staff review before fulfilment and finance depend on the order.
What the supplier receives
Compare wholesale marketing by ordering fit.
The supplier team receives one order record with customer-group campaigns, supplier specials, featured products and favourites. Staff can check exceptions before picking, delivery or invoice preparation begins.
Placement
Detached campaign
Customers may miss the offer or ask whether it applies.
Ordering route
Offers appear where approved accounts already buy.
Targeting
Generic audience
Wrong products create follow-up work.
Customer groups
Campaigns reflect ranges, pricing and ordering habits.
Measurement
Campaign clicks
Clicks do not prove useful wholesale demand.
Order behaviour
Teams inspect whether promotions turn into clean reviewed orders.
Rollout
Launch marketing with customer groups that already reorder.
Use products, specials and account groups where ordering behaviour can be reviewed after launch.
Choose account groups
Separate frequent buyers, dormant customers and customers still using manual channels.
Pick featured products
Use items that fit each account group and pricing rule.
Review order impact
Check whether promoted products create clean demand or avoidable questions.
FAQ
Frequently asked questions about Wholesale Marketing Software for Supplier Ordering
How would Wholesale Marketing Software for Supplier Ordering work for a regular customer?
Porosi is not a consumer ad platform, bulk email tool or marketing automation suite; it keeps marketing close to approved trade accounts and reviewable order behaviour.
What can buyers do with wholesale marketing?
Relevant specials and featured products inside their ordering route. Prices and availability context they can trust.
What does the supplier team receive from wholesale marketing?
Promotions that respect account rules. Campaign outcomes visible through order behaviour.
How does Porosi start a rollout?
Use products, specials and account groups where ordering behaviour can be reviewed after launch.
See it with your own accounts
Map wholesale marketing around your current ordering routes.
Bring customer groups, specials, featured products and recent order examples so the campaign stays tied to ordering evidence.