Invite approved customers
Keep the website focused on known trade accounts and their ordering users.
Online Ordering Website for Wholesalers
Give wholesale customers a private website for repeat orders.
Use supplier-branded web ordering for account products, agreed prices, order history and staff review, with branded apps still part of the same ordering habit.
Example order
Online website order flow
-
01
Approved customer opens website
-
02
Account range appears
-
03
Repeat basket edited
-
04
Supplier review starts
Real Porosi product screens. Customers can order on iOS, Android or the web, and submitted orders appear in the supplier dashboard for review.
Website route
Make online ordering feel like account service, not public ecommerce.
Wholesalers need web ordering that regular customers can trust while the supplier team still receives the customer, product, price and delivery details needed after submission.
Show customer details
Display the products, prices and history that match the customer relationship.
Support repeat baskets
Let buyers rebuild routine orders from a browser without calling the office.
Review before next step
Send the submitted order into the supplier workflow with notes and delivery details attached.
One order, two perspectives
Online ordering must reduce friction for buyers and staff.
A buyer builds the order from the products, prices and history available to their account. When they press submit, private browser ordering, account products, agreed prices and repeat baskets stay with the order, so the supplier can check it without retyping a call, email or message.
Customer side
Trade customers need
- A familiar supplier-owned website for larger or office-led baskets.
- Account products, prices and order history before checkout.
- A clear route for notes, delivery details and support.
Supplier side
Wholesaler teams need
- Cleaner web orders from known accounts.
- Fewer routine calls about products, prices and previous baskets.
- A web channel that works alongside branded apps and staff review.
What the supplier receives
What matters in online ordering websites: what the order desk receives.
The supplier team receives one order record with private browser ordering, account products, agreed prices and repeat baskets. Staff can check exceptions before picking, delivery or invoice preparation begins.
Access
Open website
Public-store assumptions can confuse trade buyers.
Approved route
Ordering starts from known wholesale accounts.
Repeat demand
Blank cart
Customers rebuild familiar orders from memory.
Order history
Usual products and previous baskets speed up repeat buying.
Staff work
Checkout only
The order still needs office repair.
Reviewable basket
Customer, price, note and delivery details arrive together.
Rollout
Start with customers who already want a browser route.
Use office buyers and repeat accounts to test whether the website removes routine order friction without weakening supplier service.
Choose active accounts
Use buyers with real products, prices and order history.
Place a normal order
Include changed quantities, delivery notes and support questions.
Inspect the review queue
Check what staff receive before fulfilment or finance work starts.
FAQ
Frequently asked questions about Online Ordering Website for Wholesalers
How would Online Ordering Website for Wholesalers work for a regular customer?
Wholesalers need web ordering that regular customers can trust while the supplier team still receives the customer, product, price and delivery details needed after submission.
What can buyers do with online ordering website?
A familiar supplier-owned website for larger or office-led baskets. Account products, prices and order history before checkout.
What does the supplier team receive from online ordering website?
Cleaner web orders from known accounts. Fewer routine calls about products, prices and previous baskets.
How does Porosi start a rollout?
Use office buyers and repeat accounts to test whether the website removes routine order friction without weakening supplier service.
See it with your own accounts
See an online ordering website with your account data.
Bring a real customer, usual basket, agreed prices and the admin your team handles today.