Start from buyer habits
Use the products, baskets and ordering times customers already repeat.
Wholesaler Branded Ordering App
Give repeat trade customers a branded app they recognise.
Launch app and web ordering around usual products, account prices, order history, delivery notes and supplier dashboard review.
Example order
Wholesaler branded app rollout
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01
Buyer opens wholesaler app
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02
Usual products repeated
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03
Delivery note attached
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04
Order desk reviews
Real Porosi product screens. Customers can order on iOS, Android or the web, and submitted orders appear in the supplier dashboard for review.
Branded app route
A wholesaler branded app must change the ordering habit, more than the icon.
Porosi helps wholesalers move repeat buyers from calls, emails and messages into a supplier-owned app and web flow with staff review after submission.
Make the brand obvious
Keep the app, web route and customer communication tied to the wholesaler.
Keep web fallback
Support office buyers who prefer desktop ordering alongside mobile users.
Review the order
Let staff inspect notes, delivery details and account rules before next step.
One order, two perspectives
The branded app must help buyers reorder and staff trust the result.
A buyer builds the order from the products, prices and history available to their account. When they press submit, wholesaler-branded app ordering, browser fallback, buyer users and usual products stay with the order, so the supplier can check it without retyping a call, email or message.
Customer side
Trade buyers need
- A familiar app route under the wholesaler name.
- Usual products, order history and account prices.
- A web fallback for larger or office-led orders.
Supplier side
Wholesaler teams need
- Cleaner orders than manual channels.
- Delivery notes and the customer and buyer already identified.
- A review workflow before fulfilment or invoice preparation.
What the supplier receives
What matters in wholesaler-branded apps: habit change.
The supplier team receives one order record with wholesaler-branded app ordering, browser fallback, buyer users and usual products. Staff can check exceptions before picking, delivery or invoice preparation begins.
Launch
App icon first
Branding exists but the buyer habit is unproven.
Order habit first
Usuals and order history make the app useful.
Channel
App only
Desktop buyers still email or call.
App plus web
Mobile and browser ordering share one customer details.
Staff work
New front end
The office still rebuilds the order.
Reviewed workflow
The submitted order arrives with usable context.
Rollout
Launch with customers whose repeat orders are easy to recognise.
The best pilot proves whether regular buyers open the branded route before they open the old message channel.
Select regular buyers
Choose customers with frequent repeat baskets.
Load recognisable usuals
Use products, prices and order history that make the app immediately useful.
Measure fallback
Track which customers still call, email or send WhatsApp orders after launch.
FAQ
Frequently asked questions about Wholesaler Branded Ordering App
How would Wholesaler Branded Ordering App work for a regular customer?
Porosi helps wholesalers move repeat buyers from calls, emails and messages into a supplier-owned app and web flow with staff review after submission.
What can buyers do with wholesaler branded app?
A familiar app route under the wholesaler name. Usual products, order history and account prices.
What does the supplier team receive from wholesaler branded app?
Cleaner orders than manual channels. Delivery notes and the customer and buyer already identified.
Are Porosi mobile apps fully white-label?
Yes. The customer-facing iOS and Android apps carry the supplier name, icon, colours and ordering experience, connected to the supplier's own customer accounts and Porosi tenant.
See it with your own accounts
Plan a wholesaler branded app around your repeat customers.
Use current customer groups, usual products, current manual channels and the support questions you expect after launch.